Help save big cats

TOMS is excited to partner with National Geographic and support its critical nonprofit work through the Big Cats Collection. Big cats in the wild are disappearing at an alarming rate, and this special collection draws attention to the critical need to protect these majestic creatures for generations to come. Since 2009, National Geographic’s Big Cats Initiative has worked to reverse the decline of big cats through on-the-ground conservation and education projects in Africa, Asia, and North and South America. These projects include instituting patrols to prevent lion snaring and poaching and building livestock enclosures to protect endangered cats from retaliatory killing.

About The TOMS Animal Initiative

TOMS Chief Animal Lover Heather Mycoskie was inspired to start The TOMS Animal Initiative when she learned that wild lions are at risk of being extinct. Through The TOMS Animal Initiative, TOMS will be partnering with nonprofit animal conservation organizations to drive awareness and funding for global animal protection.

Recently Heather traveled to Botswana to join National Geographic Explorers-in-Residence, Dereck and Beverly Joubert, who founded the Big Cats Initiative with National Geographic in 2009. Inspired by lions in their natural habitat and the current threats they face, Heather is passionate to help save these felines.


Each item in the TOMS and National Geographic Big Cats Collection features design elements representing big cats as well as iconic photography from National Geographic's image library.

For more information and to find out how you can get involved, visit:

©2015 TOMS Shoes, LLC. All Rights Reserved. ©2015 National Geographic Society. NATIONAL GEOGRAPHIC and Yellow Boarder Design are trademarks of the National Geographic Society, used under license. All rights reserved.

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