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About the initiative

TOMS Chief Animal Lover Heather Mycoskie was inspired to start the TOMS Animal Initiative when she learned that wild lions are at risk of being extinct.

"I felt like there was so much we could do by coming together to save these and other majestic animals,” says Heather. “Combining my love for animals and my love for TOMS made perfect sense.”

Through the TOMS Animal Initiative, TOMS will be partnering with non-profit animal conservation organizations to drive awareness and funding for global animal protection.

I felt like there was so much we could do by coming together to save animals. Heather Mycoskie

Beginning the initiative

Our first partnership is with Virunga National Park, to support a population of mountain gorillas in the Democratic Republic of the Congo who are threatened by poachers, habitat destruction and their own slow reproduction rates. We’re commemorating the launch with a limited edition pair of vegan Earthwise Classics, featuring the park’s logo, an embroidered version of one of the mountain gorillas we’re fighting to save.

Join TOMS as we continue to announce ways that we’re helping to protect animals, and working to share the planet.

TOMS Animal Initiative + Virunga National Park
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Join TOMS as we continue to announce ways that we’re helping to protect animals, and working to share the planet.

I just helped a person in need by purchasing from TOMS. Join the movement.