TOMS honors Día de los Muertos with a limited-edition collaboration featuring Xicanx printmaker Daniel González.

With this collaboration, Daniel González honors departed loved ones with prints inspired by his heritage.

“I wanted to create a design that incorporated the skull because it’s an image that’s relatable to Day of the Dead. But I wanted to do it from a different point of view. So I found a skull from Mesoamerican art and Mexica art. I looked at artworks created around the Templo Mayor and I incorporated those into the design,” says Daniel. “Partnering with TOMS has given me the opportunity to give a different voice to Día de los Muertos, which is a very beautiful tradition that I think a lot of people misunderstand. And I’m happy that I get to share this vision.”

With every TOMS purchase, you help to support organizations like Self Help Graphics & Art, which provides access to space, training, and capital for Chicano/a and Xicanx artists, like Daniel González, in Boyle Heights, CA.

About the Collection

For Día de los Muertos we collaborated with Xicanx printmaker Daniel González to pay homage to this vibrant celebration. Featuring patterns such as hummingbirds and flowers that have deep symbolism in Mexican tradition.