TOMS flag. Text: One third of profits for Grassroots Good. Trademark symbol.

We believe in a future where all people have the chance to thrive. That’s why we invest ⅓ of our profits in grassroots efforts, like organizations creating change at the local level, and driving progress from the ground up.

We're in Business to Improve Lives

A group of people smiling while riding their bikes. Caption: photo courtesy of Think Outside Da Block. 1/3 of profits for Grassroots Good.

What is grassroots good?

Grassroots good is the result of a community mobilizing to address an issue they’re all impacted by, like services that are scarce, or statistics that are too high. These efforts are highly effective because they’re led by members of the community. These leaders have passion, creativity, and insights rooted in a shared experience. What they too often lack is access to financial resources that can breathe even more life into their ideas.

A group of people at a community event. Caption: photo courtesy of LIFE Camp, Inc.

Why invest in grassroots efforts?

We believe progress begins on the ground through efforts led by those closest to a community’s obstacles and opportunities. We’ve also seen how wonderfully different every community is, which means there’s no such thing as a one-size-fits-all solution. By investing in grassroots efforts, we can support solutions designed to address a community’s unique needs, making them scalable and sustainable.

A youth group having fun at summer camp. Caption: photo courtesy of Brave Trails. 1/3 of profits for Grassroots Good.

Our areas of focus

Our vision is that of a thriving humanity—something we can only achieve through the relentless pursuit of equity. Equity, versus equality, takes into account individual circumstances, providing people and communities with the resources they really need. We invest in three key issue areas because we believe that together, they help lay the groundwork for equity. These are promoting mental health, ending gun violence, and increasing access to opportunity.

How we give

Photo: A group of people with their arms around one another. Caption: photo courtesy of Homeboy Industries.

We create two-way partnerships

We co-create our impact grants, meaning we don’t come to the table with a grant in mind. Instead, we ask our partners what they need to deliver on a specific goal, and determine where we can be helpful.

Photo: A couple of people smiling at a community event. Caption: photo courtesy of Cities United.

We’re in for the long-haul

It’s not just about cutting checks. We work to build relationships that are meaningful, seeking out opportunities to learn from or volunteer with our partners.

Photo: A person smiling at a community event. Caption: photo courtesy of Brave Trails.

We look for diverse perspectives

We’ve developed a Giving Advisory Council to support our team. The Council includes experts from the many communities our Partners serve, like the LGBTQ+ community and communities of color.

Ground-up change starts with us

Certified B Corporation logo.

We are a Certified B Corp

Our B Corp certification means we meet the highest standards of social and environmental performance, transparency, and accountability. In 2021, we scored in the top 5% in the Community category, putting the power of your purchase to work for the social and economic well-being of our community.

LEARN MORE ABOUT B CORP
TOMS earthwise logo. Trademark symbol.

Serious about sustainability

We’re in business to improve lives, and a big part of that means taking good care of the place we all call home. So, we’re revisiting key areas of our business to make improvements that benefit our planet, from our products to our supply chain.

LEARN ABOUT SUSTAINABILITY
Colorful graphic illustration of two people.

The TOMS 2019 & 2020 Impact Report

Join us in celebrating everything that we’ve accomplished together, like 100,000,000 lives impacted—all through the power of your purchase. Plus, learn more about our evolved impact model: what it is, how we got here, and our three areas of focus.

FIND THE REPORT HERE