The United States isn’t only a place we call home; it’s also where our customers’ purchases are bringing opportunity to children in need. And we couldn’t be more excited to share our story with you.
Working closely with our Giving Partners here in the United States, we’ve expanded our giving to meet the needs of children all over the country.
TOMS has been giving in the U.S. on a small scale since 2009. We’ve spent the last few years testing and adapting our U.S. Giving strategy so we could responsibly launch a sustainable, large-scale Giving effort. And with so much need in our own backyard, we knew we could help in a big way. We are excited to commit over 1 million pairs of new shoes to children in need in the United States by the end of 2014.
“Our mission is to leverage the power of communities in order to give children a better opportunity for a better future,” Sebastian Fries, TOMS Chief Giving Officer says.
Working with multiple Giving Partners to identify communities, new TOMS Shoes and prescription glasses will reach children in more than 35 states across the U.S. Many of our Giving Partners will be serving schools with high percentages of children that qualify for the National School Lunch Program or the McKinney-Vento Homeless Education Assistance Act.
Over the next few weeks, we’ll introduce you to some of our partners who work on a small scale, partnering with teachers and community leaders that can reach specific children whose families are struggling to meet basic needs. And we’ll introduce you to others that identify larger communities with high rates of poverty and limited access to goods, like Native American reservations and some rural communities throughout the country. But no matter where we’re giving, the goal is the same: to empower a community and its children.
TOMS is giving in more than 60 countries around the world, and we’re proud that our home in the United States is one of them. Learn more: http://www.toms.com/toms-us-giving/