Every year, One Day Without Shoes is a special day to reflect on the changes we can make with something as simple as a pair of shoes. And of course, it’s also a chance for the TOMS family to get together, kick off our shoes and show how we do things differently!
This year, we had a double reason to celebrate: we are super excited to welcome friends and family to our very first TOMS store right here in Europe.
The day started with a shoe-less bike ride to our awesome new location in central Amsterdam. Our barefoot walk took us along Runstraat in the 9-Straatjes. With our bare feet and carrying our banner and signs, we had the perfect opportunity to start a conversation about the impact shoes have on health and education, which we so often take for granted.
Back at the store, our master baristas were on hand to brew up Europe’s very first TOMS Roasting Co. espressos.
If you’re passing by in Amsterdam, we hope you’ll drop in and tell us what you think!