Category Archives: We Are

Hey TOMS Europe, what are you reading?

The importance of being Earnest is one of my favourites because it is all about mistaken identities and it has some great one-liners. It was funny back when it was first written (over 100 years ago, circa 1895) and it is funny now. Alex As an American cyclist, moving to Amsterdam, the world’s cycling utopia, was a magical experience. When I got hired to work at TOMS EMEA, my sister handed me down the book In The City of Bikes: The Story of the Amsterdam Cyclist.  It gave me a lot to look forward to and background into the long…

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It’s Easy to Be Vegan

It should not come as a surprise that we have several Vegan chefs hanging around TOMS HQ. We challenged four of our animal-friendly foodies to share recipes to some of their favorite dishes. Read on to learn how to prep, cook and eat Vegan for breakfast, lunch, dinner and dessert. BREAKFAST: Tropical Oatmeal Ingredients: – 1 cup almond milk – 1/2 tsp. cinnamon – 1/3 cup quick cook steel cut oats – 3 dried pineapple rings, chopped – 1 banana, sliced – 2 tbsps. sliced raw almonds How To: Step 1: Heat almond milk and cinnamon in a small, covered…

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The Story Behind our Rwanda Roast

Known as “The Land of a Thousand Hills,” Rwanda’s high elevation allows for production of world- class coffees. Farms in the country tend to be smaller in size, allowing our Master Roaster to micro-source premium beans from specialty farmers. Last Fall, we journeyed to Shyara Mountain in Rwanda to see how a roast comes to life. Allow us to introduce you to some of the people behind the cup. It all starts with sourcing. All of our coffee beans are sourced through direct trade, which means that we work directly with the coffee growers. This way, the farmer sees the most financial…

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COOKOUT JAMS

We’re getting ready for the long Memorial Day Weekend with our employee-picked Spotify playlist. Check out the tunes below and keep it rocking all weekend long.

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#IAMTOM Instameet

Save the date #LA fans. We’d like to invite you to help us clean up the community that takes care of us. We’re teaming up with our friend Pete Halvorsen to celebrate Worldwide InstaMeet 9 by giving back to the community of Venice, CA. Join us at our TOMS Flagship location on Abbot Kinney this Saturday, 5/17, for our InstaMeet and let’s build a better tomorrow together. What is an InstaMeet? InstaMeets have become the way Instagrammers from around the world meet up to take photos and videos together. It’s a way for people who share in the same Instagram…

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#IAMTOM

TOM is not a single person, it is the idea that the decisions we make today can echo into the future. If you believe in finding adventure while building a better tomorrow, you’re TOM. If you shop consciously, volunteer with an organization that is changing lives, take part in creating a sustainable future or help raise awareness of issues affecting lives across the globe – you are TOM. If you purchase a pair of TOMS shoes, include TOMS Roasting Co. in your daily ritual, add TOMS Eyewear to your outfit of the day or send a special gift from TOMS…

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5 Styles we are looking forward to wearing this Spring

Listen, we get it. All this talking about Spring when plenty of you are still battling snow on the ground- it’s tough. We are just SO excited about our newest collection we can’t help ourselves! While some of you won’t be heading to the beach this weekend, we thought we would pull together 5 of our favorite new styles we are looking forward to wearing… whenever that time comes! 1. The Matte Black James Referred to as the ‘boyfriend jean’ of sunnies by the guys on our Eyewear team we (being the ladies of the TOMS social media team) can’t…

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I stink

I’m almost at my goal of raising $2,000 to fund sustainable water systems in Kenya, but — as you may have already heard — I’m not going to take a shower until I hit that goal. I’m taking part in something called a shower strike, and I started last Friday, March 22nd, on World Water Day. I’ll admit, I’m having a pretty funny time with it, but the people who love me and have to hang out with me aren’t thrilled. I stink. Help me help Well Aware World fund water projects in Kenya. Please donate to my shower strike…

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TOMS Eyewear, Personified – Hello, Kitty

Perhaps you read about this game we’re playing with TOMS employees and their favorite pair of TOMS Eyewear? For the love of storytelling, sunglasses and games reminiscent of grade school, we’re playing our own form of make believe with the new TOMS Eyewear frames…this time with the new Kitty frames. Jessica, a TOMS graphic designer and creative, is always flitting about in the latest trends…of other decades. And the best part? She often knows from when and where each piece hails. From her workspace at HQ we knew we’d find excitement at the launch of the new TOMS Eyewear Kitty frames. Who lives the life…

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