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Product Development

Every new One for One® starts by identifying a need.

TOMS Giving Team member writing on a chalkboard.

Identify a need

The TOMS Giving Team has set up a taskforce to research and identify the greatest needs around the world. We study UN statistics and the Sustainable Development Goals, in addition to work by other international development experts.

Painting of a world map to illustrate where TOMS gives around the world.

Cast a wide net

Through this research, TOMS has identified a number of high-priority needs, including: energy, food security, housing, health, education, water, financial access, environment, gender equality and well-being/empowerment.

Pictures of sight giving beneficiaries scattered on a table.

Research the possibilities

Once we’ve decided on a need to address, we research tangible interventions that can serve as the next One for One®. Ideally, these interventions allow us to leave a big impact by playing a small part in a process.

Sign of the word 'GIVE' composed of TOMS shoes hangs on a wall.

Seek partners

Finally, we look to the best nonprofits and social enterprises serving that need, seeking a variety of partners with different, but valuable ways of accomplishing one great goal.

I just helped a person in need by purchasing from TOMS. Join the movement.