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Get To Know: The Honest Company

With a mission to help create healthier, happier homes and a better future for children, The Honest Company makes eco-friendly diapers and a natural line of bath, skincare, cleaning and organic nutritional supplement products.
  • Children
  • North America
HOW IT HELPS:
WHERE IT HELPS:
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  • Children
  • North America
  • USA

Meet the Founders

Founder Image
Jessica Alba, Christopher Gavigan

WHERE DID THE IDEA COME FROM?

Jessica: A load of laundry! When I was pregnant with my first daughter Honor, I washed her layette in THE “baby-safe” laundry detergent that everyone – even my mom – recommended. But I suffered a bad allergic reaction and broke out in a horrible rash. If the conventional detergent wasn’t good for me, I knew it couldn’t be good for my baby.

 

WHAT'S THE HARDEST PART ABOUT RUNNING A BUSINESS THAT DOES GOOD?

Christopher: Bucking traditional thinking and charting our own course, even if it means we have to try and try again. In the early stages, we found it extremely difficult to find investors, manufacturing partners and distributors who believed that there was a large enough market demand for safe, non-toxic products that were equal parts cool, well designed and sustainable.

 

DESCRIBE HOW YOU'RE GIVING BACK THROUGH BABY2BABY.

Jessica: With every purchase made, Honest donates money, product and time to our current charitable partner Baby2Baby that provides essential baby gear and clothes to Los Angeles families in need. Over the past year, they served more 50,000 children in the community, and we donated 106,537 total units of product to date.