How did it grow? Jessica: Through “social selling.” Our ambassadors, as we call them, serve as the voice and face of Noonday through storytelling and trunk shows. Our ambassadors create a marketplace in their communities and, in turn, create opportunities for our artisans in their respective communities in Ethiopia, Guatemala, Vietnam and other countries.
Describe how your products give back. Travis: We empower people in areas where access to jobs is scarce. Along with job creation, we provide scholarships, emergency assistance, skills-development training and a long-term trading partnership. Noonday also believes that every child belongs in a family, and we donate a portion of proceeds from certain trunk shows to families in the adoption process.