WHAT’S LIFE LIKE IN RAJPUR? It’s a town of about 15,000 people, but only 40% have steady work. There’s a huge demand for jobs. I have people showing up at my doorstep asking for work on a regular basis. So for JOYN, selling more products isn’t about revenue. It means we can hire more people.
DESCRIBE YOUR BUSINESS MODEL. Our model is one of purposeful inefficiency. I always ask myself, “How many more hands can I have touch this?” Each set of hands touching a product creates another job, another livelihood. Instead of turning work over to machines, we put it back in the people’s hands. As a result, we’re putting dignity in their lives. We’re saying, “We value what you do.”