HOW DO YOU TRACK SUCCESS? Shea: We study the economic impact of our products. Take for example our jute market bags. They’re manufactured in Bangladesh, and in 2012 they created 220 days of work for 21 artisans, mostly women. Their employer, Saidpur Enterprises, also provides them with literacy classes and training about finance and nutrition.
WHAT DO YOU LOOK FOR IN MANUFACTURING PARTNERS? Shea: Quality is important. Treating employees fairly is important. Also important is an open channel of communication. We believe in taking equal responsibility with our partners for all successes and failures.
EVERY ARTICLE OF CLOTHING YOU MAKE HAS A RED CROSS-STITCH. WHAT DOES THAT REPRESENT? Raan: We think of it as the common thread that connects all global citizens committed to quality and change.